Ava Max - Naked [official Music Video] 〈DIRECT〉

: A barcode on her side in certain scenes has been interpreted as a symbol for being a "product" or "SKU" in the mainstream music industry, adding a layer of social commentary to her on-screen persona .

Watch the high-concept sci-fi visuals in the official music video for "Naked" here: Ava Max - Naked [Official Music Video] YouTube• Sep 18, 2020 Behind-the-Scenes Trivia Ava Max - Naked [Official Music Video]

The official music video for is a prominent visual piece that premiered on September 18, 2020, to celebrate the release of her debut album, Heaven & Hell . Key Features and Artistic Direction : A barcode on her side in certain

: Co-writer Bonnie McKee originally intended the song for her own project with a "Fleetwood Mac" vibe before it was revamped by producer Cirkut for Max. : The video was filmed during the same

: The video was filmed during the same weekend as the music video for her other 2020 single, "OMG What's Happening".

: Directed by Hannah Lux Davis , the video features a futuristic, high-concept setting.