The episode parodies the Seinfeld episode "The Contest," where characters bet on who can remain "master of their domain" the longest. Character Arcs:
In this premiere, Jay Bilzerian—trying to distract himself from his breakup with Lola—convinces his friends to join him in the No Nut November (NNN) challenge. [S5E1] No Nut November
Outside of the show, NNN is a real internet phenomenon with a complicated history: The episode parodies the Seinfeld episode "The Contest,"