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2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy 2026 M&E trends: simplicity, authenticity, and the rise of

As of April 2026, consumer attention is a critical currency, leading platforms to prioritize . 2026 M&E trends: simplicity

The "Streaming Wars" have shifted from a battle for volume to a search for . consumer attention is a critical currency

To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints.