The rise of creator-led platforms (like OnlyFans) has moved gay thong content from underground magazines to a massive, direct-to-consumer industry.

Artists like Lil Nas X and Troye Sivan use revealing gear to reclaim queer sexuality in the public eye.

Shows like RuPaul’s Drag Race and Love Island have normalized the thong as standard swimwear and performance attire.

Once used for comic relief, skimpy underwear is now often portrayed as a confident fashion choice in queer-led films. Evolution of Entertainment Content