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: Nearly half of Gen Z (47%) prefers social media videos and live streams over any other video format.

As digital content becomes ubiquitous, consumers are increasingly seeking that link back to their favorite digital stories. xxx-fliz

: Platforms such as Twitch and Wattpad allow users to transition from passive viewers to active creators, fueling a global "creator economy". The Rise of Experiential and Immersive Entertainment : Nearly half of Gen Z (47%) prefers