Artificial Intelligence has moved from an internal tool to a , reshaping every stage of the content value chain. Global Entertainment & Media Outlook 2022-2026 - PwC
The global entertainment and media (E&M) industry is expected to approach . Driven by a "structural reset," the industry is shifting away from simple content volume toward advanced monetization, AI-led efficiency, and "frictionless" consumer experiences. Market Outlook and Revenue Projections
: Gaming remains one of the fastest-growing sectors, with revenues on track to top $300 billion by 2027 . Video streaming (OTT) is also expanding, projected to hit $114.1 billion by 2026 .