The two authors first crossed paths while working at , an adult education company. Trump was reportedly impressed by Kiyosaki's massive success with his earlier book, Rich Dad Poor Dad , while Kiyosaki admired Trump's real estate expertise and "think big" mentality. Recognizing they shared a similar philosophy on wealth and education, they decided to join forces in 2006 to reach a broader audience than they could individually. The "One Message"
: Carries it for approximately $9.84 (on sale from $11.00). Why We Want You to Be Rich: Two Men, One Message
They criticize traditional advice like "save money" and "invest in mutual funds," calling it a strategy of "investing not to lose". Instead, they advocate for "investing to win" through assets like real estate and entrepreneurship. The two authors first crossed paths while working