Who Will Buy - Vinyl Records

Fans are increasingly aware that streaming royalties are notoriously low. Purchasing a record is seen as a way to . In fact, 62% of Gen Z buyers report that supporting their favorite artist is a primary reason for their purchase. 3. The "Aesthetic" Factor

In an era where millions of songs are accessible with a single tap, the heavy, 12-inch plastic disc is making a triumphant return. What was once seen as a dying relic of the 1970s has transformed into a . But who is fueling this fire, and why? 1. The Allure of the Physical who will buy vinyl records

For many, streaming feels like "renting" music. Vinyl offers . Buyers enjoy the ritual of sliding a disc out of its sleeve and setting the needle—an intimate engagement absent from the convenience of Spotify or Apple Music. The large-scale artwork and included lyric sheets provide a tactile connection that a 2-inch phone screen cannot replicate. 2. Direct Support for Artists Fans are increasingly aware that streaming royalties are

: Many buyers (up to 50% in the U.S.) do not actually own a record player. These "superfans" purchase records as physical artifacts to support their favorite artists or to display the cover art as home decor. But who is fueling this fire, and why