Currently the dominant force, representing roughly 70% of all jewelry purchases . They prioritize uniqueness and sustainability.
Buyers typically fall into one of four primary categories based on their intent: Finding the Right Audience for Your Fine Jewelry who buys antique jewelry
The majority of buyers earn over $75,000 annually . Psychographically, they are often "cosmopolitan and status-driven," valuing prestige and exclusivity. 2. Buyer Motivations & Psychographics Currently the dominant force, representing roughly 70% of
