On e-commerce platforms like Amazon, the Buy Box is the white frame on the right side of a product page that contains the and "Buy Now" buttons. It is the most valuable real estate for sellers because:
Over 82% of all Amazon sales go through the Buy Box. what is buy box
While dozens of sellers might offer the same product, only one seller "wins" the Buy Box at any given time. On e-commerce platforms like Amazon, the Buy Box