: On average, French users began spending roughly 70 minutes per day on the app.
: The audience leaned slightly female (56% women vs. 44% men), a trend that became even more pronounced in older age cohorts. 2. The Rise of "Political TikTok"
: Nearly 93% of French 18–24-year-olds had TikTok accounts.
: Jean-Luc Mélenchon (LFI) and Marine Le Pen (RN) used the platform to capture nearly 60% of the youth vote collectively.
While Gen Z remained the core audience, 2022 marked a significant "aging up" for the platform in France.
France's domestic creator scene flourished with diverse content, from music and dance to professional pastry arts.
: One of the most ubiquitous memes of 2022, featuring the singer chewing gum, dominated French feeds during her tour. 4. Commercial Impact
Digital 2022: France — DataReportal – Global Digital Insights