Released in February 2017, the music video is notable for its star-studded cameos, acting as a visual representation of his status in the industry. It includes appearances by: ASAP Rocky Travis Scott Young Thug Metro Boomin Nav and Belly (XO signees). The Weeknd - Reminder (Audio)
The track is widely seen as a response to his sudden mainstream success following hits like "Can't Feel My Face". The Weeknd - Reminder (Audio)
: The hook, "Every time you try to forget who I am, I'll be right there to remind you again," emphasizes that despite his pop success, he hasn't lost his original edgy identity. Released in February 2017, the music video is
: A core theme is the irony of winning awards intended for teenagers while maintaining his darker, drug-heavy lyrical style. He famously references winning a Nickelodeon Kids' Choice Award while "talking about a face coming off a bag of blow". : The hook, "Every time you try to
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