The Laws Of Brand Storytelling: Win--and Keep--... -

: In the digital age, a brand is defined by what customers say it is, rather than what the company claims.

: Focuses on defining the brand's identity. Key sub-laws include: The Purpose Law : Establishing the "why" behind your brand. The Laws of Brand Storytelling: Win--And Keep--...

: Emphasizes the need for a strategic blueprint and collaborative efforts. : In the digital age, a brand is

: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors : Emphasizes the need for a strategic blueprint

: Concerns selecting the right platforms and formats to deliver narratives for maximum effect.

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws

: Using visual elements to support the narrative.