The Global Sweetness of "Jalebi Baby": Tesher and Jason Derulo’s Viral Hit
The summer of 2021 was defined by a catchy, cross-cultural anthem that took over TikTok and radio stations worldwide: Originally a viral independent hit by Canadian-Indian rapper and producer Tesher , the track reached new heights when it was reimagined as a collaboration with global superstar Jason Derulo . The Evolution of a Hit Tesher x Jason Derulo - Jalebi Baby (Official Video)
Tesher and Derulo play restaurant workers competing for the attention of a beautiful customer (played by Ghazal Gill). The Global Sweetness of "Jalebi Baby": Tesher and
Jason Derulo, known for his ear for international trends, reached out to Tesher after hearing the track on Shazam. Their remix was released on , followed by an Official Music Video on July 13, 2021 . "Bollywood Hollywood Duo": The Music Video Their remix was released on , followed by
The video made history as the first time a major American artist performed a Bhangra routine on screen. The choreography was a joint effort between Jeremy Kenyel and Divya Jethwani.
Filmed at the Taglyan Cultural Center in Hollywood, the video features stunning South Asian fashion from designers like holiCHIC and KYNAH . More Than Just a Sweet Treat While a
Directed by , the official video is a vibrant celebration of culture and "Bollywood Hollywood" fusion: