Use metaphors and figurative language to paint pictures with words.
Don't be afraid to show some personality. According to SEO.co , some of the best tactics include:
Analyze what your audience is searching for using tools or browsing forums. Look at industry trends and offer a unique perspective.
Visuals are particularly powerful for engagement; here are seven types of visual content that tend to be shared the most: 7 Visual Content Ideas that Get Shared Like Crazy YouTube• Dec 10, 2015 12 Ways to Write Awesome, Useful, Engaging Content
Here are a few proven ways to make your content more engaging: 1. Tell a Story