Shops Today

Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience.

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026)

Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store. Pre-cut, pre-washed, and value-added produce is rising in

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives.

While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices How The Produce Section Sets The Tone TikTok

A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone

TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties. with mass merchandisers

Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.