In wrestling, January is a time of "rebranding." Creative teams often launch strange romantic angles during this month to give mid-card talent a fresh spotlight before the big spring shows. These stories typically rely on: Pairing two wrestlers with zero chemistry.
Romance provides an easy "distraction" finish for the Royal Rumble match (e.g., a valet distracting a rival).
A dark, surreal saga involving a forced marriage and a "miscarriage" caused by a clumsy accidental trip. It culminated in some of the most uncomfortable television of the era. Sex Bizarre – Nr 49 January 1990
Acting that leans into "daytime soap" tropes.
National TV audiences are high in January; "trashy" romance is a proven hook for casual viewers. In wrestling, January is a time of "rebranding
If you'd like to dive deeper into a specific era, let me know:
Many of the industry's most "cringe-worthy" or unusual pairings found their footing in the cold winter months: A dark, surreal saga involving a forced marriage
Usually occurring in the center of the ring with a microphone.