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Humans evaluate food in a specific sequence, though these perceptions often interact to influence overall judgment:

The first attribute perceived, including color, shape, size, and surface texture.

Identify the "odd" one out of three samples. Duo-Trio Test: Match a sample to a reference. Descriptive To identify and quantify specific sensory characteristics.

Assessed through the skin and mouth. It includes mechanical properties like hardness and cohesiveness, as well as geometric structure and moisture content.

To determine if any perceptible difference exists between samples.

Trained panels rate attribute intensity on scales. Affective (Hedonic) To measure consumer preference, liking, or acceptance.

Rating from "dislike extremely" to "like extremely".

Sounds like the "crunch" of a chip or the "crack" of chocolate contribute to the perception of freshness and quality. Primary Sensory Testing Methods