Sensation - And Perception

Using prior knowledge, experiences, and expectations to interpret sensory info (concept-driven). 3. Principles of Organization

The critical step where physical energy is transformed into electrical impulses the brain can understand. Thresholds: Sensation and Perception

The human brain does not see things in isolation; it looks for patterns. identifies several laws of grouping: Using prior knowledge

Diminished sensitivity as a consequence of constant stimulation (e.g., stopping noticing the smell of a room after being in it for ten minutes). Sensation and Perception

Starting with the individual pieces of sensory info and building up to a final image (data-driven).

Distinguishing an object (the figure) from its surroundings (the ground). Similarity: Grouping similar items together. Proximity: Grouping items that are close to each other.