The "deep paper" aspect refers to the specific high-end paperboard used to achieve the card's intricate laser cuts and structural strength. : The card was printed on Invercote Creato .
The 2019 greeting card was a collaboration between Holmen Iggesund and the US-based agency . It was designed to highlight sustainable forest management while using technology to create an interactive experience. Seasons Greeting (2019)
: When lit, the layered paper created shadows of a deep forest, representing the Swedish woodlands where the company's wood fibers originate. The "deep paper" aspect refers to the specific