: Movies, TV series, and live streaming of video games. Social Content : Podcasts, news, and short vertical videos.
: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar. rutube
Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem : Movies, TV series, and live streaming of video games
: The platform has introduced "non-linear" features such as movie ticket sales and video preloading for offline viewing. Russia's RuTube is no match for YouTube - The Spectator Since late 2020, Rutube has been owned by
: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook
Despite being roughly the same age as YouTube, Rutube's audience has surged only recently. By early 2026, the platform reported: