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Qualitative Marketing Research: Understanding C... < PREMIUM >

Two-time Pulitzer Prize-winning author Lynn Nottage’s play “Intimate Apparel” tells the story of a 1905 successful African American seamstress who makes revolutionary undergarments for an array of women – from high-society socialites to enterprising ladies of the night. Her business, innovative skills, and utter discretion are much in demand, but at 35, her personal life has taken a backseat. “Intimate Apparel” explores her forbidden relationships with an Orthodox Jewish fabric vendor, her privileged and struggling clientele, and a long-distance suitor who will profoundly change her life.

Tucson: Tempe/Phoenix:

01/20/2024 - 02/10/2024

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Program

Season Subscriptions: Tucson
02/16/2024 - 03/03/2024

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Program

Season Subscriptions: Tempe/Phoenix

"Intimate Apparel is ultimately a play about hope, and Arizona Theatre Company’s superb production is a testament to the power of hope and perseverance in the face of adversity... "

- Gil Benbrook, Talkin' Broadway
"Tracey N. Bonner’s tour de force performance brings immense depth and gravitas to her role and strikes perfect balances in shaping a character that is possessed of humility, dignity, and tenacity."

- Herb Paine, Broadway World
"Oz Scott’s sharp direction keeps the play gliding along on an exquisite unit set that transforms into the play’s various locales with swift fluidity and definition."

- Chris Curcio, Curtain Up Phoenix
"Nottage is a poetic writer and a powerful storyteller. ATC gives her play the production it deserves."

- Kathleen Allen, Arizona Daily Star
"A must-see production."

- Herb Paine, Broadway World

Qualitative Marketing Research: Understanding C... < PREMIUM >

Qualitative Market Research: What It Is, Methods, and Benefits

Qualitative marketing research explores the "why" and "how" behind consumer behavior, focusing on motivations and emotions through methods like in-depth interviews, focus groups, and ethnographic observation. While offering deep insights, it is subjective, resource-intensive, and not statistically generalizable, making it most effective when paired with quantitative data. For a detailed guide on these methods, visit Tailor Brands . Qualitative marketing research: understanding c...

Qualitative Marketing Research: Understanding C... < PREMIUM >

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