Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space.
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. programmatic media buying
Advertisers can choose from several deal types based on their need for control and scale: programmatic media buying
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods programmatic media buying
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: