People Who Buy Appliances «EASY — 2025»

: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women.

: Recent studies, such as those from ScienceDirect , show that energy efficiency has become a primary driver for modern buyers, though this interest varies significantly by region and perceived long-term cost benefits. people who buy appliances

An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing . : The study found that men often made

Consumers make their homes smarter, with a focus on security such as those from ScienceDirect