Reviews of the TikTok phenomenon highlight a "masterclass in fusing emotion with musical storytelling". The song’s massive success—amassing over 600 million TikTok views by October 2022—is attributed to Smith's "genius marketing strategy" of teasing snippets long before the official release.
“I think the problem was the long wait, by the time it was released everyone was fed up w/it thus more criticism towards the song instead of excitement.” TikTok · jarred jermaine · 3 years ago Notable Landmarks & Performers Reviews of the TikTok phenomenon highlight a "masterclass
: Compilations typically feature high-energy dance challenges, notably the viral routine by 21-year-old dancer Kevin Bannier, along with "thirst traps," dramatic outfit transitions, and makeup transformations. : Critics describe the track as a radical
: Critics describe the track as a radical departure for Smith, moving away from soulful ballads into a "villain era" marked by "grinding" basslines, Middle Eastern chord progressions, and an eerie cathedral-like choir effect. Middle Eastern chord progressions