Facebook remains the "clear favorite" for 72% of the demographic, followed by YouTube (53%) and Instagram (34%).
Weekly podcast consumption among the 50+ demographic rose by 5% in 2025, primarily driven by a search for news and political content. matures porno usa
In 2026, the U.S. entertainment and media landscape for mature audiences (ages 50+) is defined by a paradox: while this demographic remains the most committed consumer of traditional media, they are rapidly adopting digital platforms and demanding more authentic representation. This "Peak 65" cohort—with 4.2 million Americans turning 65 in 2025 alone—now wields significant spending power, yet 60% believe technology and media are not designed with them in mind. Media Consumption & Digital Habits Facebook remains the "clear favorite" for 72% of
While they remain the "most committed" TV watchers—66% watch 3+ hours daily—this viewing is shifting from live TV to streaming and digital news. entertainment and media landscape for mature audiences (ages
On streaming platforms, crime dramas and procedurals (e.g., Reacher , NCIS ) are highly favored.
Older adults are no longer passive consumers; they are tech-savvy and increasingly mobile-first.
AI, privacy, and attitudes ... Smartphones continue to be the most common purchase, made by 26 percent of respondents, with most ( The age divide in how Americans think about news