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Analyzing the macro-environment (Political, Economic, Social, Technological, Environmental, Legal).
Defining how the brand should be perceived in the minds of the target audience (e.g., "The safest car" or "The most affordable luxury"). 4. The Operational Toolset: The Marketing Mix (4Ps) This is the classic framework for implementing strategy: Product: Quality, features, packaging, and branding. Marketing: Grundlagen fГјr Studium und Praxis
Evaluating internal Strengths/Weaknesses and external Opportunities/Threats. Analyzing the macro-environment (Political
Aligning brand values with environmental and ethical standards. Conclusion Marketing: Grundlagen fГјr Studium und Praxis