The North American entertainment media market alone reached approximately $10.6 trillion in 2025 and is projected to continue growing as digital and OTT (Over-the-Top) services expand.

Global social media users reached 5.79 billion in early 2026, representing over two-thirds of the world's population .

YouTube remains a giant with 2.9 billion monthly active users, while TikTok has surpassed 1.6 billion users.