The "Big Energy" music video, directed by , is a whimsical and high-energy production that visually reinforces Latto’s career rebrand and her message of self-confidence. Concept and Visual Themes

Latto intended for the song and video to redefine the trending "Big Dick Energy" phrase into something gender-neutral and empowering. 25 New Songs Out Today - BrooklynVegan

The video is built around the theme of "chance," playing on the linguistic pun between Latto's name and the "lotto".