Is Roku Stock Worth Buying 🎁

ROKU Jumps 22.5% in a Year: 3 Key Reasons to Buy the Stock Now

: While platform revenue is strong, device revenue is projected to remain flat or decline slightly as the company uses hardware as a loss leader. is roku stock worth buying

: The company surpassed the 100 million streaming households milestone in early 2026. It now controls over 44% of U.S. streaming hours , making it an indispensable gatekeeper for advertisers. ROKU Jumps 22

Whether Roku is "worth buying" today depends on your focus: the company’s proven operating leverage versus its premium valuation in a crowded streaming landscape. streaming hours , making it an indispensable gatekeeper

: The Roku Channel reached a 6.3% share of U.S. TV streaming in late 2025, cementing its spot as the #2 free streaming app by usage. The launch of its own ads manager and AI-driven content discovery is expected to further boost ad monetization. The Bear Case: High Expectations & Stiff Competition

: For fiscal year 2025, Roku reported a record net income of $88 million , a massive reversal from the losses of 2023–2024. Free cash flow also surged to a company record of $484 million .