Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v May 2026

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .

iKON Asks “Why Why Why” in Newest Music Video - The Kraze iKON - ‘왜왜왜 (Why Why Why)’ M/V

A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end . Bobby is seen discarding a promise ring, while

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . representing the deep

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .