Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:
The recipient must redeem the gift card to their own Amazon account balance. how to buy amazon prime membership as a gift
If the recipient lives in your household, you can share your existing Prime benefits for free rather than purchasing a separate membership: allows two adults to share Prime benefits. Go to the Manage Your Household page to send an invite. Since you can no longer buy a "Prime
: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption : : Enter the calculated amount and the recipient's
: Visit the Amazon Gift Card Store and select an Email or Text Message gift card .
: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location.