The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary
: All merchants using automated feeds must complete migration from the Content API to the new Merchant API by August 18, 2026 , to avoid service disruptions. google shopping buy button
: Google is piloting "Direct Offers" where AI determines when to display specific discounts, bundles, or free shipping directly within the shopping interface for brands like e.l.f. Cosmetics and Petco. 2. Historical Context: The "Buy on Google" Program The "Google Shopping Buy Button" refers to two