" Goal: The Ball Doesn’t Go in by Chance " is a management book by Ferran Soriano, the current CEO of City Football Group and former Vice-President of FC Barcelona. The book argues that success in both football and business is the result of logical planning, sound strategy, and deliberate decision-making rather than luck.
: Chapters focus on recruitment criteria, nurturing talent, and "hygienic remuneration" to ensure fair and motivating pay structures. Goal: The ball doesn’t go in by chance: Managem...
: Success requires a clear global strategy. During his tenure at Barcelona, Soriano helped shift the club's focus from being a local team to a global brand, significantly increasing revenues. " Goal: The Ball Doesn’t Go in by
: Effective managers "make the decision before the curve," acting proactively rather than reactively to changing circumstances. Business Lessons from Football : Success requires a clear global strategy
Soriano outlines several key ideas that bridge the world of elite sports and corporate management:
: An organization needs a balance of three personality types: the visionary who takes risks, the prudent realist who provides grounded analysis, and the doer who is willing to sacrifice for the team.