In 2007, co-founder and her team were challenged in a Stanford Graduate School of Business course called "Design for Extreme Affordability" to create an incubator that cost less than 1% of a traditional $20,000 model. They realized that for rural families in countries like India, the problem wasn't just the price; it was the lack of electricity and the vast distances to urban hospitals. A Simple, Brilliant Design
The team rejected the idea of a "cheaper box with a plug" and instead developed a portable, non-electric "sleeping bag". Embrace 01
The program also emphasizes , allowing for skin-to-skin contact between mother and child, which promotes bonding and essential warmth even when the warmer is in use. In 2007, co-founder and her team were challenged