A frequent example involved buying a Dodge Ram 1500 pickup truck and getting a Dodge Caliber or Dodge Avenger for a dollar. 📈 Why Dealers Did It

Dealerships were struggling with a massive surplus of unsold vehicles as consumer spending plummeted.

This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations.

It was a more aggressive alternative to standard "zero percent financing" or traditional cash-back rebates being offered by other manufacturers like Hyundai. ⚠️ Important Context