Directed by , the official music video is a visual celebration of the Ruff Ryders lifestyle and early 2000s hip-hop culture.
Swizz Beatz , who broke into the industry through his uncles (the founders of Ruff Ryders ), built his career alongside DMX. Swizz has noted that the "What!" ad-libs heard throughout the track were not originally samples but were captured live from DMX's natural energy during recording sessions. Directed by , the official music video is
The video features gritty, high-octane scenes including bodybuilding , motorbikes , and high-intensity club environments. high-octane scenes including bodybuilding