: Creators on platforms like TikTok share "exploration" or routine videos focused on the navel, such as the Lollapalooza "Finger on the Button" trend [9, 37].
Deep belly button (umbilicus) content in entertainment and media often blends humor, health trends, and niche curiosities. While 90% of the population has an "innie" [21], deep navels frequently appear in social media as focal points for comedy, ASMR, or body-positive discussions. Comedy and Pop Culture
: A significant media niche involves "navel pulling" or deep-cleaning ASMR. This includes videos of influencers massaging castor oil into the navel—a trend known as #naveloiling with over 23 million views [12]—or detailed cleaning routines for removing lint and debris [24, 40]. Deep belly button vs massive belly hole - Pornh...
: Online articles and social media discourse often link a deep, defined navel to body symmetry and waist-to-hip ratio , contributing to modern beauty standards [7].
: Influencers like Drew Afualo and Brittany Broski discuss unique body insecurities with a humorous twist, helping to normalize different navel shapes [43]. Niche Media Trends : Creators on platforms like TikTok share "exploration"
: Comedy clips, such as pranks filmed in the London Underground , use the navel as a prop for physical humor [8, 39].
These videos showcase the diverse ways deep belly buttons are featured in modern digital media, from comedy to health tips: Lollapalooza USA Experience: My Finger on the Button TikTok · clooneeuk Comedy and Pop Culture : A significant media
: Some content focuses on the fear of belly buttons , often presented in listicle formats exploring "silly" or unusual phobias [14, 27].