The standard promotional video used to support the single's peak at number three on the UK charts.

Bowie wore a distinctive turquoise "ice-blue" suit designed by his longtime collaborator Freddie Burretti .

The video is famous for its "white-out" aesthetic, featuring Bowie performing solo against a stark, overexposed white backdrop. Mick Rock described the simple concept as being dictated by the availability of an entirely white studio. Bowie’s appearance during this shoot is often likened to a "space doll" or alien figure, reflecting his Ziggy Stardust-era persona.