Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand.

: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs.

: Aimed at college students returning to their hometowns for Thanksgiving Eve, this offer targeted "the biggest reunion night of the year".

These deals are carefully engineered to boost profitability despite the "giveaway":

: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history.

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