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When generating the posts that will be "loaded," maintain a healthy content mix to keep users clicking. According to ARI Network Services , for every six posts: should educate or entertain.

: If a user clicks into a post and then goes back, they should return to the exact spot they left off, not the top of the page. Carregar mais postagens

: Attach an onClick listener to your "Load More" button. When generating the posts that will be "loaded,"