Before you ever set foot on a lot, you need to arm yourself with data. Dealers negotiate daily; you likely only do it every few years.
This is your strongest tool. If the dealer cannot meet your researched price or if you feel pressured, leave. Often, they will call you back with a better offer later. car buying negotiating tips
Lead with your research: "I know the market price is $X. I'd like to start there". Before you ever set foot on a lot,
Salespeople often try to focus on monthly payments to hide the total cost. Insist on negotiating the total purchase price, including all taxes, fees, and add-ons. including all taxes