Before buying space, you must align your campaign with your broader business goals. Common objectives include:
Modern tools allow you to adjust spend based on current engagement patterns and website traffic uplift. Typical Pricing Note Linear Primetime National awareness & massive reach Most expensive; premium rates Local Cable Targeting specific neighborhoods 10-20% the cost of broadcast Connected TV Performance & precision targeting Driven by digital-style CPMs TV Media Buying: What Is It & How Does It Work? - MNTN buying television advertising
Still effective for reaching broad, diverse audiences synchronously. Before buying space, you must align your campaign