View Map Market Report: Purchasing a Vehicle During the Christmas Season
December offers the highest average discount off the Manufacturer’s Suggested Retail Price (MSRP), historically around 6.1% .
Dealers must clear out outgoing model-year vehicles to make room for new January stock and avoid state "inventory taxes" levied on unsold vehicles on January 1st.
The end of December is widely considered the due to the convergence of monthly, quarterly, and annual sales goals. During this period, dealerships face intense pressure to meet manufacturer quotas to secure substantial annual bonuses. Executive Summary of Market Advantages