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The brand's history is defined by its pursuit of precision. Originally founded as , the company became TAG Heuer in 1985 after an acquisition by the Techniques d'Avant Garde (TAG) group.

TAG Heuer’s catalog is diverse, catering to different professional and recreational needs through its core collections. buy tag heuer watches

: Notable innovations include the (1916), the first mechanical stopwatch accurate to 1/100th of a second, and the Calibre 11 The brand's history is defined by its pursuit of precision

: Modern manufacturing at TAG Heuer incorporates eco-friendly initiatives, such as recycling brass remnants and utilizing solar energy to reduce carbon emissions. Iconic Collections for Every Lifestyle buy tag heuer watches

(1969), one of the world's first automatic chronograph movements.