: The process encourages stakeholders to align themselves and negotiate which "killer features" are worth their collective investment.
: For the product team, this provides a clear signal of not just what customers want , but what they are willing to pay for or prioritize under constraint. Implementation Steps buy by
: Identify which features were funded quickly and which ones required significant negotiation or were ignored entirely. : The process encourages stakeholders to align themselves
: Use a Buy-a-Feature prioritization template to set realistic prices based on estimated R&D effort. : Use a Buy-a-Feature prioritization template to set
: Compile a list of features or enhancements based on user research or sales feedback.
: Participants (usually customers or internal stakeholders) receive a fixed amount of "money" that is significantly less than the total cost of all potential features.
