The "Buy a Footlong, Get One Free" (BOGO) deal is a spiritual successor to the legendary promotion that once reshaped the fast-food industry. While it offers massive value to customers, the mechanics of these deals have evolved significantly to favor digital adoption and loyalty programs. The Origin: A Gimmick That Went Viral
The concept of a massive discount on a footlong sandwich didn't start in a corporate boardroom. It began in with Stuart Frankel, a Florida franchisee who dropped his weekend footlong prices to $5 simply to drive traffic. buy a footlong get one free
Subway® Sub Club members. Buy one footlong. Get a free one. Order a footlong in-app and get one free. Use code: FLBOGO. YouTube·SUBWAY Restaurants The "Buy a Footlong, Get One Free" (BOGO)