Buy 1 Get 1 Free Clothes -

: Consumers often categorize the "free" item in a different mental account than the paid item, making it feel like a bonus that doesn't count against their budget.

: Deep percentage discounts can sometimes lower the perceived quality of a brand. BOGO allows the "anchor" product to be sold at its full original price, maintaining its value perception. buy 1 get 1 free clothes

Retailers use BOGO deals to achieve several business goals without significantly damaging profit margins. : Consumers often categorize the "free" item in

: These promotions are typically time-limited, creating a "Fear of Missing Out" (FOMO) that encourages immediate impulse purchases. 2. Retailer Objectives and Profitability buy 1 get 1 free clothes