But Wait ... There's More!: Tighten Your Abs, M... -

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day?

If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials But Wait ... There's More!: Tighten Your Abs, M...

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. Have you ever found yourself wide awake at

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! In his book, , journalist Remy Stern explores

Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.