Choose a name that is distinctive, easy to pronounce, and suggest product benefits.
Use visual imagery and metaphors to build recognition. 2. Establish Strategic Positioning
Define your mission (purpose), vision (long-term goal), and values (beliefs). Building Strong Brands
Positioning is the part of your brand identity that you actively communicate to your target audience to gain a competitive advantage.
Create a visual brand guide including color palettes, fonts, and photography styles. Choose a name that is distinctive, easy to
Clearly state the functional, emotional, or self-expressive benefits you provide.
Use market research to understand who your customers are and why they buy. Choose a name that is distinctive
Focus on growing name awareness, brand loyalty, perceived quality, and positive associations.